Zendaya Coleman | Lancôme’s Idôle Now campaign - November 2023
10 HQ pics: http://kosty555.info/index.php?showtopic=302413
Every movement needs a symbol. Every journey needs a direction. Every now needs an idole. With the Lancôme Idôle Eau de Parfum and the new Idôle Now, nothing can stop you anymore. Join the ride.
Zendaya headlines new Lancôme campaign for Idôle EDP
The ad film has been directed by Jessy Moussalem
Lancôme recently launched its campaign # IdôleByLancome featuring Zendaya.
"Speaking to women across all communities and backgrounds worldwide, Lancôme presents a resolutely feminine campaign that sheds unprecedented light on the remarkable Zendaya. As the bold and fearless ambassador of Idôle, Zendaya personifies the modern spirit of the fragrance, radiating strength and determination. In a powerful film directed by Jessy Moussalem, a wild and poetic quest unfolds, capturing the raw emotions and intense energy of a movement led by Zendaya, extending far beyond her," said the company.
The launch campaign saw Lancôme strategically partnering with key opinion leaders across the country along with tapping into the Lancôme Idôle Tribe – a community of bold, fearless women across various genres who are trailblazers in their own right.
"Joined by three women from different directions and landscapes, they symbolize the impact of Idôle, uniting women worldwide and urging them to come together. Alone at first, they become an unstoppable force of change, conquering the world, and shaping a better tomorrow. This captivating campaign captures the very essence of Idôle - now is the time to join the ride, united together," said Lancôme in its press release.
